{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

{Hermès' Success Has Actually Been Driven by Deficiency

While a lot of luxury brands drive direct exposure via social media sites advertising and marketing, celeb partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items have not altered much in years; it does not have TikTok, and doesn't provide st

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